Description: The Sage handbook of advertising.

Bibliographic Details
Other Authors:	Gerard J Tellis, (Ed.)
Format:	Book
Language:	English
Published:	New Delhi : Sage publications, 2007.
Edition:	1st Ed.
Subjects:	JOURNALISM AND MASS COMMUNICATION. ADVERTISING. MASS MEDIA. MASS COMMUNICATION. .

Description
Physical Description:	xvi,491p. ; 00 cm.
ISBN:	9781412918862