Table of Contents: Consumer Behaviour

Table of Contents:

Pt 1: Ch 1- Consumer Behaviour and its Applications Ch 2- Consumer Research Ch 3- Market Segmentation Pt 2: Ch 4- Consumer Motivation Ch 5- Consumer Personality Ch 6- Consumer Perception Ch 7- Consumer Learning, Memory and Involvement Ch 8- Consumer Attitudes Ch 9- Attitude Change Strategies Ch 10-Marketing Communications Process Pt 3: Ch 11- Consumer and Cultural Influences Ch 12- Social Class Influences and Consumer Behaviour Ch 13- Group Influences and Consumer Behaviour Ch 14- Household Decision-Making Ch 15- Communications within Group and Opinion Leadership Ch 16- Innovations and The Diffusion Process Pt 4: Ch 17- Consumer Decision Models-(Nicosia, Howard-Sheth, and EKB) Ch 18- Consumer Decision Process- Situational Influences Ch 19- Consumer Decision Process- Problem Recognition Ch 20- Consumer Decision Process- Information Search Ch 21- Consumer Decision Process- Evaluation of Alternatives and Selection Ch 22- Consumer Decision Process- Outlet Selection Ch 23- Consumer Decision Process- Post-purchase Action Pt 5: Ch 25- Organisational Buyer Behaviour