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| LEADER |
01463nam a2200313 4500 |
| 003 |
HCCL |
| 005 |
20170323142829.0 |
| 008 |
170323b xxu||||| |||| 00| 0 eng d |
| 020 |
|
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|a 9780070611436
|a 0070611432
|c Rs.395.00
|
| 040 |
|
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|a HCCL
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| 041 |
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|a English
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| 082 |
|
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|a 658.83 Wa151
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| 100 |
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|a Walker, Orville C.
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| 245 |
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|a Marketing strategy
|b a decision-focused approach
|c by Orville C. Walker, Jr., John W. Mullins, Harper W. Boyd Jr. and Jean-Claude Larreche
|
| 250 |
|
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|a 5th ed
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| 260 |
|
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|a New Delhi
|b Tata McGraw Hill Education Private Limited
|c 2006
|
| 300 |
|
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|a 346p.
|b 25cm
|
| 500 |
|
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|a Includes index
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| 505 |
|
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|a Marketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control.
|
| 650 |
|
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|a Marketing
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| 650 |
|
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|a Management
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| 700 |
|
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|a Mullins, John W.
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| 700 |
|
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|a Boyd Jr., Harper W.
|
| 700 |
|
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|a Larreche, Jean-Claude
|
| 942 |
|
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|c BK
|
| 997 |
|
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|c KohaHCC.2183
|d 2183
|
| 998 |
|
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2183
|d 2183
|
| 999 |
|
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|c 2183
|d 2183
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_WA151
|7 0
|9 6034
|a HCCCL
|b HCCCL
|c GEN
|d 2017-03-23
|g 395.00
|o 658.83 Wa151
|p c12404
|r 2017-03-23
|w 2017-03-23
|y BK
|x Data entered by Susmita Chanda
|
WebLibNet
