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Marketing strategy a decision-focused approach
Bibliographic Details
Main Author:
Walker, Orville C.
Other Authors:
Mullins, John W.
,
Boyd Jr., Harper W.
,
Larreche, Jean-Claude
Format:
Book
Language:
English
Published:
New Delhi
Tata McGraw Hill Education Private Limited
2006
Edition:
5th ed
Subjects:
Marketing
Management
Holdings
Description
Table of Contents
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