Table of Contents: Marketing strategy

Bibliographic Details
Main Author:	Walker, Orville C.
Other Authors:	Mullins, John W., Boyd Jr., Harper W., Larreche, Jean-Claude
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw Hill Education Private Limited 2006
Edition:	5th ed
Subjects:	Marketing Management

Table of Contents:

Marketing-oriented perspectives underlie successful corporate, business and marketing strategies, Corporate strategy decision and their marketing implications, Business strategies and their marketing implications, Opportunity analysis, Formulating marketing strategies, Implementation and control.