Description: Fundamentals of marketing /

Bibliographic Details
Main Author:	Stanton, William J.
Format:	Book
Language:	English
Published:	Singapore : McGrawHill, 1994.
Edition:	10 Ed.
Subjects:	COMMERCE. MARKETING-MANAGEMENT. COMMUNICATION-MARKETING. .

Description
Physical Description:	xxviii,697p. ; 00 cm.
ISBN:	0071135618