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LEADER |
00755nam a22002777a 4500 |
001 |
78 |
003 |
KCL |
005 |
20150323000000.0 |
008 |
150323s2007 ii d 000 u eng d |
020 |
|
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|a 8130904748
|
040 |
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|a KCL
|c KCL
|
082 |
0 |
4 |
|a 659.1 P7
|b LEE-P
|
100 |
1 |
|
|a Lee, Monle.
|
245 |
1 |
0 |
|a Principles of advertising :
|b a global perspective /
|c By Monle Lee, Carla Johnson.
|
250 |
|
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|a 2 Ed.
|
260 |
|
|
|a New Delhi :
|b VivBooks,
|c 2007.
|
300 |
|
|
|a 448p. ;
|c 00 cm.
|
650 |
|
4 |
|a JOURNALISM AND MASS COMMUNICATION.
|
650 |
|
4 |
|a ADVERTISEMENTS.
|
700 |
1 |
|
|a Johnson, Carla,
|e Jt.Author.
|
850 |
|
|
|a KCL
|
852 |
|
|
|a Jour.Rack
|
901 |
|
|
|a U5950
|b 20150323000000.0
|
902 |
|
|
|a 659.1 P7
|b LEE-P
|
997 |
|
|
|c EGKCL.78
|
998 |
|
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|a Kidderpore College
|