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Media monoliths how great media brands thrive and survive

Bibliographic Details
Main Author: Tungate, Mark
Format: Unknown
Language:English
Published: New Delhi Kogan Page 2005, c2004
Subjects:
MASS MEDIA > ECONOMIC ASPECTS
BRAND NAME PRODUCTS
Description
Physical Description:ix, 261 p. col. ill.
ISBN:0-7494-4108-9

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