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| LEADER |
01319nam a2200385 4500 |
| 020 |
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|a 8120316096
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| 040 |
|
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|a HCCL
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| 041 |
|
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|a English
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| 082 |
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|a 658.8 KOM
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| 100 |
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|a Kotler, Philip
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| 245 |
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|a Marketing management
|c by Philip Kotler.
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| 250 |
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|a 10th ed.
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| 260 |
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|a New Delhi
|b Prentice-Hall of India Private Limited
|c 2001.
|
| 300 |
|
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|a xxxii,718p.+I31p.
|
| 500 |
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|a Includes index.
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| 650 |
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|a MARKETING OPPORTUNITIES
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| 650 |
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|a MARKETING STRATEGIES
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| 650 |
|
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|a MARKETING DECISIONS
|
| 650 |
|
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|a MARKETING PROGRAMS
|
| 650 |
|
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|a BUYER BEHAVIOR
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| 650 |
|
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|a COMPETETION
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| 650 |
|
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|a MARKET SEGMENTS
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| 650 |
|
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|a MARKET OFFERINGS
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| 650 |
|
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|a PRODUCT LIFE CYCLE
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| 650 |
|
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|a PRICING STRATEGIES
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| 650 |
|
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|a MARKETING CHANNELS
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| 650 |
|
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|a RETAILING, WHOLESALING AND MARKET LOGISTICS
|
| 650 |
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|a INTEGRATED MARKET COMMUNICATIONS
|
| 650 |
|
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|a ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS
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| 650 |
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|a ON-LINE MARKETING
|
| 942 |
|
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|c BK
|
| 997 |
|
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|c KohaHCC.100
|d 100
|
| 998 |
|
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=100
|d 100
|
| 999 |
|
|
|c 100
|d 100
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_800000000000000_KOM
|7 0
|9 527
|a HCCSL
|b HCCSL
|d 2016-01-31
|g 395.00
|o 658.8 KOM
|p 3864-2
|r 2016-01-31
|w 2016-07-19
|y BK
|x Data entered by Babli Raha
|
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