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|a 9788177588507
|c Rs.599.00
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040 |
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|a HCCL
|
082 |
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|a 659.1
|b BAA
|
100 |
|
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|a Batra,Rajeev
|
245 |
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|a Advertising Management
|c by Rajeev Batra,John C.Myers and David A,Aaker
|
250 |
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|a 5th ed
|
260 |
|
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|a Noida
|b Dorling Kindersley(India) Pvt.Ltd.
|c 2012
|
300 |
|
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|a 768p.
|b 24.5c.m.
|
500 |
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|a Includes index.
|
505 |
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|a Pt:1 Introduction Ch.1 The Field of Advertising Management Ch.2 Advertising Planning and Decision Making Pt:2 Objective Setting and Market Positioning Ch.3 Integrated Marketing Communications Ch.4 Setting goals and objectives Ch.5 How Advertising works: Some Research Results Ch.6 Segmentation and Positioning Pt:.3 Message Strategy Ch.7 Attention and Comprehension Ch.8 Understanding Benefit-Based Attitudes Ch.9 Associating Feelings with the Brand Ch.10 Brand Equity, Image, and Personality Ch.11 Group Influence and Word-of-Mouth Advertising Pt: 4 Message Tactics Ch.12 Creative Approaches Ch.13 The Art of Copywriting Ch.14 Advertising Copy Testing and Diagnosis Ch.15 Production and Implementation Pt.5 Media Strategy and Tactics Ch.16 Media Strategy: Setting Media Budgets Ch.17 Media Tactics: Allocating Media Budgets Pt.6 Broader Environment Ch.18 Advertising Regulation Ch.19 Advertising and Society Ch.20 Global Marketing and Advertising
|
650 |
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|a Management
|
650 |
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|a Advertising Management
|
700 |
|
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|a Myers,John G.
|
700 |
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|a Aaker,David A.
|
942 |
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|c BK
|
997 |
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|c KohaHCC.1199
|d 1199
|
998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1199
|d 1199
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999 |
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|c 1199
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