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International Marketing
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Tata McGraw-Hill Publishing Company Limited
2003
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| Edition: | 11th ed |
| Subjects: |
Table of Contents:
- Pt 1; An overview Ch 1- The Scope and Challenge of International Marketing Ch 2- The Dynamic Environment of International Trade Pt 2: The Culture Environment of Global Markets Ch 3- History and Geography: The Foundations of Cultural Understanding Ch 4- Cultural Dynamics in Assessing Global Markets Ch 5- Business Customs In Global Marketing Ch 6- The Political Environment: A Critical Concern Ch 7- The International Legal Environment: playing by the Rules Pt 3: Assessing Global Market Opportunities Ch 8- Developing a Global Vision through Marketing Research Ch 9- Emerging Markets Ch 10- Multinational Market Regions and Market Groups Pt 4: Developing global Marketing Strategies Ch 11- Global Marketing Management: Planning and Organisation Ch 12- Products and Services for Consumers Ch 13- Products and Sevices for Businesses Ch 14- International Marketing Channels Ch 15- Exporting and Logistics: Special Issues for Business Ch 16- Integrated Marketing Communications and International Advertising Ch 17- Personal Selling And Sales Management Ch 18- Pricing for International Markets Pt 5: Implementing Global Marketing Strategies Ch 19- Negotiating with International Customers, Partners and Regulators Pt 6: Supplementary Material Ch 20- The Country NoteBook- A Guide for Developing a Marketing Plan