WebLibNetFundamentals of Marketing Management
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| Format: | Book |
| Language: | English |
| Published: |
Calcutta
Books And Allied (P) Ltd
2001
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| Subjects: |
Table of Contents:
- Ch 1- Marketing Management - An Introduction Ch 2- Marketing Environment Ch 3- Buyer Behaviour Ch 4- Business Markets and Business Buyer Behaviour Ch 5- Marketing Research including Motivation Research Ch 6- Marketing Research for New Ventures Ch 7- Measuring and Forecasting Demand Ch 8- Market Segmentation, Targeting and Positioning for Competitive Advantage Ch 9- Marketing Functions and Strategies Ch 10- Product Planning Ch 11- Pricing Product Ch 12- Communication and Promotion Strategy Ch 13- Advertising Ch 14- Personal Selling Ch 15- Relationship Marketing Ch 16- Channels of Distribution Ch 17- Rural Marketing Ch 18- International Marketing Ch 19- Cross Culture and Marketing Ch 20- Marketing and Society Ch 21- Direct and On-line Marketing Ch 22- Marketing of Services Ch 23- E-commerce: The Marketing in the Twenty-First Century