Description: Principles of Marketing:a South Asian perspective

Bibliographic Details
Main Author:	Kotler,Philip.
Other Authors:	Armstrong,Gray, Agnihotri,Prafulla Y., Ehsan ul Haque
Format:	Book
Published:	Noida Dorling Kindersley(India) Pvt.Ltd. 2012.
Edition:	13th ed.
Subjects:	MARKETING > COMPANY AND MARKETING STRATEGY > MARKETING ENVIRONMENT > CONSUMER MARKETS > CONSUMER BUYER BEHAVIOR > PRODUCT MARKETING > MARKETING CHANNELS > RETAILING AND WHOLESALING > ADVERTISING AND PUBLIC RELATION

Description
Physical Description:	xix,514+A37+R21+C2+I14 p.; 28 cm.
ISBN:	9788131731017