Cover Image

Marketing management

Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: New Delhi Prentice-Hall of India Private Limited 2004.
Edition:11th ed.
Subjects:
MARKETING OPPORTUNITIES
MARKETING STRATEGIES
MARKETING DECISIONS
MARKETING PROGRAMS
BUYER BEHAVIOR
COMPETETION
MARKET SEGMENTS
MARKET OFFERINGS
PRODUCT LIFE CYCLE
PRICING STRATEGIES
MARKETING CHANNELS
RETAILING, WHOLESALING AND MARKET LOGISTICS
INTEGRATED MARKET COMMUNICATIONS
ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS
ON-LINE MARKETING
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300 |a xxix,706p.+I30p.  |b 25.5cm. 
500 |a Includes index. 
505 |a Understanding marketing management, Analyzing marketing opportunities, Developing market strategies, Shaping the market offering, Managing and delivering marketing programs 
650 |a MARKETING OPPORTUNITIES 
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650 |a MARKETING DECISIONS 
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650 |a PRODUCT LIFE CYCLE 
650 |a PRICING STRATEGIES 
650 |a MARKETING CHANNELS 
650 |a RETAILING, WHOLESALING AND MARKET LOGISTICS 
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650 |a ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS 
650 |a ON-LINE MARKETING 
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