Cover Image

Marketing management Analysis, planning, implementation and control

Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: New Delhi Prentice-Hall of India Private Limited 1998.
Edition:9th ed.
Subjects:
MARKETING OPPORTUNITIES
MARKETING STRATEGIES
MARKETING DECISIONS
MARKETING PROGRAMS
BUYER BEHAVIOR
COMPETETION
MARKET SEGMENTS
MARKET OFFERINGS
PRODUCT LIFE CYCLE
PRICING STRATEGIES
MARKETING CHANNELS
RETAILING, WHOLESALING AND MARKET LOGISTICS
INTEGRATED MARKET COMMUNICATIONS
ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS
ON-LINE MARKETING
LEADER 02095nam a2200469 4500
003 HCCL
005 20160824154056.0
008 160824b xxu||||| |||| 00| 0 eng d
020 |a 8120311787  |c Rs.295.00 
020 |a 9788120311787 
040 |a HCCL 
041 |a English 
082 |a 658.8 KOM 
100 |a Kotler, Philip 
245 |a Marketing management  |c by Philip Kotler.  |b Analysis, planning, implementation and control 
250 |a 9th ed. 
260 |a New Delhi  |b Prentice-Hall of India Private Limited  |c 1998. 
300 |a xxxvii,789p.+A-13p.+I35p.  |b 25.5cm. 
500 |a Includes index. 
505 |a Understanding marketing management, Analyzing marketing opportunities, Developing market strategies, Shaping the market offering, Managing and delivering marketing programs 
650 |a MARKETING OPPORTUNITIES 
650 |a MARKETING STRATEGIES 
650 |a MARKETING DECISIONS 
650 |a MARKETING PROGRAMS 
650 |a BUYER BEHAVIOR 
650 |a COMPETETION 
650 |a MARKET SEGMENTS 
650 |a MARKET OFFERINGS 
650 |a PRODUCT LIFE CYCLE 
650 |a PRICING STRATEGIES 
650 |a MARKETING CHANNELS 
650 |a RETAILING, WHOLESALING AND MARKET LOGISTICS 
650 |a INTEGRATED MARKET COMMUNICATIONS 
650 |a ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS 
650 |a ON-LINE MARKETING 
942 |c BK 
997 |c KohaHCC.1324  |d 1324 
998 |a Heramba Chandra College  |c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1324  |d 1324 
999 |c 1324  |d 1324 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_KOM  |7 0  |9 3861  |a HCCSL  |b HCCSL  |c GEN  |d 2016-08-24  |g 295.00  |o 658.8 KOM  |p 3345-1  |r 2016-08-24  |w 2016-08-24  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_KOM  |7 0  |9 3862  |a HCCSL  |b HCCSL  |c GEN  |d 2016-08-24  |g 295.00  |o 658.8 KOM  |p 3344-1  |r 2016-08-24  |w 2016-08-24  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_KOM  |7 0  |9 3863  |a HCCSL  |b HCCSL  |c GEN  |d 2016-08-24  |g 295.00  |o 658.8 KOM  |p 3283-1  |r 2016-08-24  |w 2016-08-24  |y BK  |x Data entered by Susmita Chanda 

Similar Items