Table of Contents: Fundamentals of Retailing

Bibliographic Details
Main Author:	Madaan, K. V. S.
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill Education Pvt. Ltd 2012
Subjects:	Management Marketing Retail Management

Table of Contents:

1. Basic Concepts of Retailing 2. Retail Development and Indian Scenario 3. Types of Retailers: Store Based Retail Format 4. Multichannel Retailing and Ownership Structures in Retail 5. Customer Buying Behavior and Retail Strategies 6. Measuring Financial and Operational Performance in Retail Business 7. Store Location and Site Analysis 8. Merchandising Procurement and Store Brands 9. Category Management 10.Pricing in Retail 11.Hiring and Managing Human Resources in Retail Organisations 12.Store Layout, Design and Visual Merchandising 13.Promotional Mix in Retailing 14.Key Store Operations and Inventory Management 15. Supply Chain Management and Logistics in Retail 16. Customer Retention: Customer Loyalty, CRM and Customer Service