Table of Contents: Sales and distribution management

Bibliographic Details
Main Author:	Gupta, S.L.
Format:	Book
Language:	English
Published:	New Delhi Excel books 1999.
Subjects:	Management Sales management Distribution management

Table of Contents:

Sales and distribution strategy, Personal selling, Sales organization, Recruitment and selection, Compensation and motivation of sales force, Monitoring and performance appraisal, Sales display and sales promotion, sales forecasting, quotas and territory management, Sales budgeting and control, Distribution system, Logistics for customer satisfaction, Distribution costs and customer service, Role and function of intermediaries, Selection and motivation of intermediaries, Distribution analysis, control and management, Consumer behaviour and customer satisfaction.