Table of Contents: Marketing in India

Bibliographic Details
Main Author:	Neelamegham,S.
Format:	Book
Language:	English
Published:	New Delhi Vikas Publishing House Pvt Ltd 2000
Edition:	3rd rev.ed
Subjects:	Management Marketing > India

Table of Contents:

Marketing in India: new directions, Urban and rural marketing, Product strategies, Pricing strategies, Distribution strategies, Advertising and communication strategies, Sales force management and marketing control.