Table of Contents: Application exercises in Marketing

Bibliographic Details
Main Author:	Kumar, S Ramesh
Format:	Book
Language:	English
Published:	New Delhi Vikas Publishing House Pvt Ltd 2000
Subjects:	Marketing > India Marketing strategy Advertising

Table of Contents:

Changing environment, Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy