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Marketing management Analysis, planning, implementation and control

Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: New Delhi Prentice-Hall of India Private Limited 1991.
Edition:7th ed.
Subjects:
MARKETING OPPORTUNITIES
MARKETING STRATEGIES
MARKETING DECISIONS
MARKETING PROGRAMS
BUYER BEHAVIOR
COMPETETION
MARKET SEGMENTS
MARKET OFFERINGS
PRICING STRATEGIES
MARKETING CHANNELS
INTEGRATED MARKET COMMUNICATIONS
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300 |a xxvi,756p.  |b 25.5cm. 
500 |a Includes index. 
505 |a Understanding marketing management, Analyzing marketing opportunities, Researching and selecting target markets, Designing marketing strategies, Planning marketing programs, Organizing , implementing marketing effort.  
650 |a MARKETING OPPORTUNITIES 
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650 |a MARKETING DECISIONS 
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