Cover Image

Selling and sales management

Bibliographic Details
Main Author: Jobber, David
Other Authors: Lancaster, Geoff
Format: Book
Language:English
Published: Delhi Dorling Kindersley India Pvt. Ltd. 2009.
Edition:7th ed
Subjects:
Manegement
Sales management
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300 |a xxi,526p.  |b 24.5cm 
500 |a Includes index 
505 |a Pt 1: Sales perspective, Ch 1- Development, and Role of Selling in India Ch 2- Sales Strategies Pt 2: Sales Environment Ch 3- Consumer and Organisational Buyer Bahavior Ch 4- Sales Setting Ch 5- International Selling Ch 6- Law and Ethical Issues Pt 3:Sales Technique Ch 7- Sales Responsibility and Preparation Ch 8 - Personal Selling Skills Ch 9- Key account Management Ch 10- Relationship Selling Ch 11- Direct Marketing Ch 12- Internet and IT Applications in Selling and Sales Management Pt 4:Sales Management Ch 13- Recruitment and Selection Ch 14- Motivation and Training Ch 15-Organisation Compensation Pt 5: Sales Control Ch 16- Sales Forecasting and Budgeting Ch 17- Salesforce Evaluation Sales control. 
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