Cover Image

International Economics Text and Cases

Bibliographic Details
Main Author: Paul, Justin
Other Authors: Kapoor, Ramneek
Format: Book
Language:English
Published: New Del;hi Tata McGraw Hill Education Private Limited 2008
Subjects:
Management
Marketing
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245 |a International Economics  |b Text and Cases  |c by Justin Paul and Ramneek Kapoor 
260 |a New Del;hi  |b Tata McGraw Hill Education Private Limited  |c 2008 
300 |a xvii, 379 p.  |b 24 cm 
500 |a includes index 
505 |a 1. Concept and Process of International Marketing 2. WTO and Implication of International Marketing 3.Emerging Trends and internationalisation of Firms 4. Country Analysis, Selection, Market Size and Marketing Mix 5. International Marketing: Research and Opportunity Analysis 6. Cultural Factors and Environment 7. Political Factors and Environment 8. Legal Aspects and International Marketing 9. Market Entry Modes, Framework, Structure and Strategies 10.Market Entry Modes- JV, M & A, Strategic Alliances and Subsidiaries 11. International Product Policies 12. Pricing Strategy and Decision for International Marketing 13. International Distribution, Marketing Channels Logistics and Supply Chain Management 14. Product Promotion, Advertising and Building Brands in Foreign Markets 15. Personal Selling and Multinational Sales Management 16. Organising and Doing Business with other Countries- analysis of Middle East Countries 17. Export Documentation and Procedures 18. Global Issue: The Internet and E-Commerce  
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650 |a Marketing 
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