Sales management Decisions, Strategies and cases

Bibliographic Details
Main Author: Still, Richard R.
Other Authors: Cundiff, Edward W., Govoni, Norman A.P.
Format: Book
Language:English
Published: New Delhi Prentice-Hall of India Private Limited 2005.
Edition:5th ed
Subjects:
Table of Contents:
  • Personal selling and marketing strategy, Organizing the sales effort, Sales force management, Controlling the sales effort, International sales management.