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20160901171357.0 |
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|a 8131502805
|a 9788131502808
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|a HCCL
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| 041 |
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|a English
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| 082 |
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|a 658.87
|b Ro723
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| 100 |
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|a Rosenbloom, Bert
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| 245 |
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|a Marketing Channels
|b A Management View
|c By Bert Rosenbloom
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| 250 |
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|a 7th ed
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| 260 |
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|a New Delhi
|b Cenage Learning India Private Limited
|c 2004
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| 300 |
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|a xx, 649p.
|b 25 cm.
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| 500 |
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|a Includes Appendices and Index
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| 505 |
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|a Pt 1: Marketing Channel systems Ch 1- Marketing Channel Concept Ch 2- The Channel Participants Ch 3- The Environment of Marketing Channels Ch 4- Behavioral Processes in Marketing Channels Pt 2: Developing the Marketing Channels Ch 5-Strategy in Marketing Channel Ch 6-Designing the Marketing Channel Ch 7-Selecting the Channel Members Ch 8-Target Markets and Channel Design Strategy Pt 3: Managing the Marketing Channels Ch 9-Motivating the Channel Members Ch 10-Product Issues in Channel Management Ch 11-Pricing Issues in Channel Management Ch 12-Promotion Through the Marketing Channels Ch 13-Logistic and Channel Management Ch 14-Evaluating Channel Member Performance Pt 4: Additional Perspective on Marketing Channels Ch 15-Electronic Marketing Channels Ch 16-Direct Selling and Direct Marketing Channel Systems Ch 17-Marketing Channels for Services Ch 18-International Channel Perspectives
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| 650 |
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|a Management
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| 650 |
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|a Marketing
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| 650 |
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|a Marketing Channel System
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.1385
|d 1385
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| 998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1385
|d 1385
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| 999 |
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|c 1385
|d 1385
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|y BK
|x data entered by Tapati
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