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|a 8120320697
|a 9788120320697
|c Rs.195.00
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|a HCCL
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|a English
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082 |
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|a 658.84
|b COM
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100 |
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|a Coughlan, Anne T.
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245 |
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|a Marketing Channels
|c by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary
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250 |
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|a 6th ed
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260 |
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|a Delhi
|b Prentice-Hall of India Private Limited
|c 2005
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300 |
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|a xviii,590p.
|b 23.5cm.
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500 |
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|a Includes Index
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505 |
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|a Part 1: Introduction Ch 1- MarKeting Channels: structure and function Part 2: Channel Design: Demand, Supply, and Channel Efficiency Ch 2- Segmentation for Marketing Channel Design Ch 3- Supply Side Channel Analysis : Channel Flows and Efficiency Analysis Ch 4- Supply Side Channel Analysis : Channel Structure and Intensity Ch 5- Gap Analysis Part 3: Channel Implementation Ch 6 - Channel Power : Getting It, Using It, Keeping It Ch 7- Managing Conflict to Increase Channel Coordination Ch 8- Strategic Alliance in Distribution Ch 9- Vertical Integration in Distribution Ch 10-Legal Constraints on Marketing Channel Policies Part 4: Channel Institutions Ch 11-Retailing Ch 12-Wholesaling Ch 13-Franchising Ch 14-Logistics and Supply Chain Management
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650 |
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|a Management
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650 |
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|a Marketing
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700 |
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|a Anderson, Elin
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700 |
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|a Stern, Louis W.
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700 |
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|a El-Ansary, Adel I.
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942 |
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|c BK
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997 |
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|c KohaHCC.1388
|d 1388
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998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1388
|d 1388
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|c 1388
|d 1388
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