Table of Contents: Marketing Management

Bibliographic Details
Main Author:	Sharma, Paritosh
Format:	Book
Language:	English
Published:	New Delhi Dhanpat Rai & Co (Pvt) Ltd 2011
Subjects:	Marketing > management Consumer behaviour Internet marketing

Table of Contents:

Marketing management, Elements of marketing, Consumer market, Marketing mix, Marketing organisation, Marketing environment, Marketing information system, Marketing research, Strategic Marketing planning, Market segmentation, Market targetting product positioning, Consumer behaviour, New product development, Product life cycle, Product mix & decisions, Branding & packaging, Pricing, Distribution channels, Latest trends in distribution, Promotions, Advertising, Sales promotions, Personal selling, publicity, Public relations, Service marketing and rural marketing, Electronic/ internet/ B2B, C2C, B2C marketing, International/ global marketing, Customer relationship management