Table of Contents: Principles of marketing and e-commerce

Bibliographic Details
Main Author:	Datta, D.L
Format:	Book
Published:	Kolkata Tee Dee Publications (P) Ltd. 2014.
Edition:	3rd ed.
Subjects:	COMMERCE MARKETING E-COMMERCE

Table of Contents:

Market segmentation, targeting and positioning (STP) Marketing mix Market research Market information system Retail Wholesale Consolidated foreign direct investment policy (FDI) E-business E-commerce models Electronic customer relationship management (E-CRM) E-payment Enterprise resource planning (ERP) Supply chain management (SCM)