Table of Contents: Retail management

Bibliographic Details
Main Author:	Bajaj, Chetan.
Other Authors:	Tuli, Rajneesh., Srivastava, Nidhi V.
Format:	Book
Published:	Delhi ; Oxford Oxford University Press 2010.
Edition:	2nd ed.
Series:	Oxford higher education
Subjects:	MANAGEMENT RETAIL TRADE

Table of Contents:

Retailing: role, relevance and trade. Retail Organisation. Retail in India. Retail Customer. Retail Market segmentation. Financial planning for retail. Retail location strategy. Organisational Structure and Human Resource Management in Retail. Supply Chain Management and Information Systems. Retail Product and Brand Management. Merchandise Management. Retail Pricing. Retail Promotion Strategy. Store Operations. Atmospherics and Retail Space Management. Customer Relationship Management in Retailing. Managing Retail Chains and Franchising. International Retailing.