Table of Contents: Marketing management and human resource management

Bibliographic Details
Main Author:	Praharaj, Srutinath
Format:	Book
Language:	English
Published:	Kolkata Tee Dee publications (P) Ltd. 2018
Subjects:	COMMERCE MANAGEMENT

Table of Contents:

Concepts of market and marketing Consumer behavior and market segmentation Product Pricing, distribution channels and physical distribution Promotion and recent developments in marketing Nature and scope of human resource management Human resource planning Recruitment and selection Training and development Job evaluation and performance appraisal