Table of Contents: Fundamentals of marketing management and human resource management

Bibliographic Details
Main Author:	Dhar, Pranam
Other Authors:	Maity, Monalisa, Baidya, Bidhan
Format:	Book
Language:	English
Published:	Kolkata International Publishing House 2018
Subjects:	COMMERCE MANAGEMENT

Table of Contents:

Introduction Consumer behaviour and market segmentation Product Pricing, distribution channels and physical distribution Promotion and recent developments Human resource management Human resource planning Recruitment and selection Training and development Job evaluation and performance appraisal