Marketing Management: a South Asian Perspective /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane., Koshy, Abraham., Jha, Mithileshwar.
Format: Book
Published: Noida : Dorling Kindersley, 2013
Edition:14 th ed.
Subjects:
Description
Item Description:Includes Glossary and Indexes.
Physical Description:xxv, 596 + A13 +C1 + E61 + G9 + I20p . ill. 28.2c.m.
ISBN:9788131767160