Description: Principles of marketing and e-commerce/

Bibliographic Details
Main Author:	Datta, D.L
Format:	Book
Language:	English
Published:	Kolkata Tee Dee Publications (P) Ltd. 2012.
Edition:	2nd ed.
Subjects:	Management Marketing MARKET SEGMENTATION MARKETING MIX MARKETING CHANNELS PRICING PROMOTION MARKET INFORMATION SYSTEM RETAIL WHOLESALE MARKET RESEARCH E-BUSINESS ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) E-PAYMENT ENTERPRISE RESOURCE PLANNING (ERP) SUPPLY CHAIN MANAGEMENT (SCM)

Description
Item Description:	Includes Glossary.
Physical Description:	495p.