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Entrepreneurship new venture creation
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Prentice -Hall of India Private Limited
1992
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| Subjects: |
Table of Contents:
- Entrepreneurship and free enterprise Entrepreneurship and new venture opportunities Entrepreneurship and innovation Small business and corporate Entrepreneurship: contrasting enterprises A model for new ventures: feasibility planning Product and service concepts for new ventures The product concept and commercial opportunities Product protection: patents, trademarks and copyrights Services: the human side of enterprise Marketing and new venture development Marketing research for new ventures Marketing: function and strategies International markets: new venture opportunities Organizing and financing the new venture The entrepreneurial team and business formation Business acquisition and franchising Financial resources for new ventures Managing growth and transition