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Advertising and promotions an IMC perspective
Bibliographic Details
Main Author:
Shah, Kruti
Other Authors:
D'Souza, Alan
Format:
Book
Language:
English
Published:
New Delhi
Tata McGraw-Hill Education
c2009, r2011
Subjects:
ADVERTISING
Holdings
Description
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Gurudas College
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Call Number:
659.1 Sh13
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