Advertising and Promotion an integrated Marketing Communications Perspective

Bibliographic Details
Main Author: Belch,George E.
Other Authors: Belch, Michael A.
Format: Book
Language:English
Published: New Delhi Tata McGraw-Hill Publishing Company Limited 2001
Edition:5th ed
Subjects:

Heramba Chandra College                                → Catalogue
Call Number: 659.1 BEA