Advertising and Promotion an integrated Marketing Communications Perspective
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New Delhi
Tata McGraw-Hill Publishing Company Limited
2001
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Edition: | 5th ed |
Subjects: |
Item Description: | Includes glossary,endnotes and index. |
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Physical Description: | xx,795+GL13+EN22+CR3+IN19 27.5cm |
ISBN: | 0070581940 9780070582620 |