|
|
|
|
| LEADER |
02577nam a22003137a 4500 |
| 003 |
HCCL |
| 005 |
20160820155843.0 |
| 008 |
160819b xxu||||| |||| 00| 0 eng d |
| 020 |
|
|
|a 0070581940
|a 9780070582620
|c Rs.385.00
|
| 040 |
|
|
|a HCCL
|
| 082 |
|
|
|a 659.1
|b BEA
|
| 100 |
|
|
|a Belch,George E.
|
| 245 |
|
|
|a Advertising and Promotion
|b an integrated Marketing Communications Perspective
|c by George E. Belch and Michael A. Belch
|
| 250 |
|
|
|a 5th ed
|
| 260 |
|
|
|a New Delhi
|b Tata McGraw-Hill Publishing Company Limited
|c 2001
|
| 300 |
|
|
|a xx,795+GL13+EN22+CR3+IN19
|b 27.5cm
|
| 500 |
|
|
|a Includes glossary,endnotes and index.
|
| 505 |
|
|
|a Pt I: The Role Of IMC in Marketing Ch 1-An Introduction to Integrated Marketing Communications Ch 2- The Role of IMC in the Marketing Process Pt II: Integrated Marketing Program Situation Analysis Ch 3-Organising for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations Ch 4-Perspectives on Consumer Behavior Pt III:Analyzing the Communication Process Ch 5-The Communication Process Ch 6- Source, Message, and Channel Factors Pt IV:Objectives and Budgeting for Integrated Marketing Communications Programs Ch 7-Establishing Objectives and Budgeting for the Promotional Program Pt V:Developing the Integrated Marketing Communications Program Ch 8-Creative Strategy: Planning and Development Ch 9-Creative Strategy: Implementation and Evaluation Ch 10-Media Planning and Strategy Ch 11-Evaluation of Broadcast Media Ch 12-Evaluation of Print Media Ch 13-Support Media Ch 14-Direct Marketing Ch 15-The Internet and Interactive Media Ch 16-Sales Promotion Ch 17-Public Relations, Publicity, and Corporate Advertising Ch 18-Personal Selling Pt VI:Monitoring, Evaluation and Control Ch 19-Measuring the EffectivenessO of the Promotional Program Pt VII:Special Topics and Perspectives Ch 20-International Advertising and Promotion Ch 21-Regulation of Advertising and Promotion Ch 22-Evaluating the Social,Ethical and Economic Aspects of Advertising and Promotion
|
| 650 |
|
|
|a Managenent
|
| 650 |
|
|
|a Marketing
|
| 650 |
|
|
|a Advertising
|
| 650 |
|
|
|a Sales Promotion
|
| 650 |
|
|
|a Communication in Marketing
|
| 700 |
|
|
|a Belch, Michael A.
|
| 942 |
|
|
|c BK
|
| 997 |
|
|
|c KohaHCC.1285
|d 1285
|
| 998 |
|
|
|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1285
|d 1285
|
| 999 |
|
|
|c 1285
|d 1285
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_BEA
|7 0
|9 3692
|a HCCSL
|b HCCSL
|c GEN
|d 2016-08-19
|g 385.00
|o 659.1 BEA
|p 90-7
|r 2016-08-19
|w 2016-08-19
|y BK
|x data entered by Tapati
|
WebLibNet
