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Advertising and sales promotion
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Excel Books
2004
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| Edition: | 2nd ed |
| Subjects: |
| Item Description: | Includes Appendices,Bibliography and Glossary. |
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| Physical Description: | xiv,633p. 24.5c.m. |
| ISBN: | 8174463941 |