Cover Image

International Marketing

Bibliographic Details
Main Author: Vasudeva,P.K.
Format: Book
Language:English
Published: New Delhi Excel Books 2004
Edition:2nd ed
Subjects:
Management
Marketing Management
Marketing Management-International
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505 |a Pt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 International Cooperative Strategies. Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing 
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