Table of Contents: International Marketing

Bibliographic Details
Main Author:	Vasudeva,P.K.
Format:	Book
Language:	English
Published:	New Delhi Excel Books 2004
Edition:	2nd ed
Subjects:	Management Marketing Management Marketing Management-International

Table of Contents:

Pt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 International Cooperative Strategies. Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing