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01799nam a22002537a 4500 |
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20160806172526.0 |
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160806b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9788174465429
|c Rs.450.00
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| 040 |
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|a HCCL
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| 082 |
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|a 658.8
|b KAM
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| 100 |
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|a Kazmi,S.H.H.
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| 245 |
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|a Marketing Management
|b text and cases
|c by S.H.H.Kazmi
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| 260 |
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|a New Delhi
|b Excel Books
|c 2012
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| 300 |
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|a xxiii,700 p.
|b 28cm
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| 500 |
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|a Includes Index
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| 505 |
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|a Pt 1: Introduction to Marketing - Strategic Market Planning - Marketing Implementation and Control - Ethical and Social Issues in Marketing. Pt 2: Marketing Environment Analysis - Information System and Marketing Research - Measuring Market Demand - Consumer Behavior: personal and organisational - Segmentation, Targeting and Positioning. Pt 3: Product Concepts - New Product Development and Adoption Process - Branding, Packaging and Labelling. Pt 4: Marketing Communications - Advertising and Sales Promotion - Personal Selling - Public Relations and Publicity - Direct Marketing. Pt 5: Marketing Channels and Physical Distribution - Wholesaling and Retailing. Pt 6: Pricing Concepts, Strategies and Price Setting Approaches. Pt 7: Product Life Cycle - Competition analysis and Strategic Opinion across PLC Stages. Pt 8: Marketing of Services - International Marketing - Rural Marketing - Internet and Marketing
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| 650 |
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|a Management
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| 650 |
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|a Marketing Management
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.1202
|d 1202
|
| 998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1202
|d 1202
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| 999 |
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|c 1202
|d 1202
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|b HCCSL
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|d 2016-08-06
|g 450.00
|o 658.8 KAM
|p 6430-8
|r 2016-08-06
|w 2016-08-06
|y BK
|x data entered by Tapati
|
WebLibNet
