Table of Contents: Marketing Management

Bibliographic Details
Main Author:	Kazmi,S.H.H.
Format:	Book
Language:	English
Published:	New Delhi Excel Books 2012
Subjects:	Management Marketing Management

Table of Contents:

Pt 1: Introduction to Marketing - Strategic Market Planning - Marketing Implementation and Control - Ethical and Social Issues in Marketing. Pt 2: Marketing Environment Analysis - Information System and Marketing Research - Measuring Market Demand - Consumer Behavior: personal and organisational - Segmentation, Targeting and Positioning. Pt 3: Product Concepts - New Product Development and Adoption Process - Branding, Packaging and Labelling. Pt 4: Marketing Communications - Advertising and Sales Promotion - Personal Selling - Public Relations and Publicity - Direct Marketing. Pt 5: Marketing Channels and Physical Distribution - Wholesaling and Retailing. Pt 6: Pricing Concepts, Strategies and Price Setting Approaches. Pt 7: Product Life Cycle - Competition analysis and Strategic Opinion across PLC Stages. Pt 8: Marketing of Services - International Marketing - Rural Marketing - Internet and Marketing