Table of Contents: Retail Management

Bibliographic Details
Main Author:	Berman, Barry
Other Authors:	Evans, Joel R.on
Format:	Book
Language:	English
Published:	New Delhi Prentice-Hall of India Private Limitedon 2005
Edition:	9th ed
Subjects:	Management Retail Management

Table of Contents:

Pt 1: An Overview of Strategic Retail Management Pt 2: Situation Analysis Pt 3; Targeting Customers and Gathering Information Pt 4: Choosing a Store Location Pt 5: Managing a Retail Business Pt 6: Merchandise Management And Pricing Pt 7: Communicating with the Customer Pt 8: Putting it all together