|
|
|
|
| LEADER |
02673nam a22003497a 4500 |
| 003 |
HCCL |
| 005 |
20160811150141.0 |
| 008 |
160811b xxu||||| |||| 00| 0 eng d |
| 020 |
|
|
|a 9812403663
|a 9789812403667
|c Rs.350.00
|
| 040 |
|
|
|a HCCL
|
| 082 |
|
|
|a 658.8
|b CZM
|
| 100 |
|
|
|a Czinkota, Michael R.
|
| 245 |
|
|
|a Marketing Management
|c by Michael R. Czinkota and Masaaki Kotabe
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
|
|
|a New Delhi
|b Vikas Publishing House Pvt. Ltd.
|c 2002
|
| 300 |
|
|
|a xxv, 598p.
|b 26c.m.
|
| 500 |
|
|
|a Includes Indexes
|
| 505 |
|
|
|a Ch 1: An overview of Marketing Ch 2: Marketing Planning Ch 3: Understanding the Environment and the Competition Ch 4: Understanding the Buyer Ch 5: Marketing Research and Information Ch 6: Estimating the Market Demand Ch 7: Market Segmentation, Positioning, and Branding Ch 8: Product and Service Decision Ch 9: New Products Ch 10:Pricing Decision Ch 11:Distribution And Supply Chain Management Ch 12:Designing Effective Promotion and Advertising Strategies Ch 13:Direct Marketing, Sales Promotion, and Public Relations Ch 14:Selling and Sales Management Ch 15:The Future of Marketing Case Studies
|
| 650 |
|
|
|a Management
|
| 650 |
|
|
|a Marketing Management
|
| 700 |
|
|
|a Kotabe, Masaaki
|
| 942 |
|
|
|c BK
|
| 997 |
|
|
|c KohaHCC.1231
|d 1231
|
| 998 |
|
|
|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1231
|d 1231
|
| 999 |
|
|
|c 1231
|d 1231
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_CZM
|7 0
|9 3419
|a HCCSL
|b HCCSL
|c GEN
|d 2016-08-11
|g 350.00
|o 658.8 CZM
|p 7145
|r 2016-08-11
|w 2016-08-11
|y BK
|x data entered by Tapati
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_CZM
|7 0
|9 3420
|a HCCSL
|b HCCSL
|c GEN
|d 2016-08-11
|g 350.00
|o 658.8 CZM
|p 7146
|r 2016-08-11
|w 2016-08-11
|y BK
|x data entered by Tapati
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_CZM
|7 0
|9 3421
|a HCCSL
|b HCCSL
|c GEN
|d 2016-08-11
|g 350.00
|o 658.8 CZM
|p 7144
|r 2016-08-11
|w 2016-08-11
|y BK
|x data entered by Tapati
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_C998K
|7 0
|9 5867
|a HCCCL
|b HCCCL
|c GEN
|d 2017-03-15
|g 350.00
|o 658.8 C998K
|p c10821
|r 2017-03-15
|w 2017-03-15
|y BK
|x Data entered by Susmita Chanda
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_C998K
|7 0
|9 5868
|a HCCCL
|b HCCCL
|c GEN
|d 2017-03-15
|g 350.00
|o 658.8 C998K
|p c10822
|r 2017-03-15
|w 2017-03-15
|y BK
|x Data entered by Susmita Chanda
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_C998K
|7 0
|9 5869
|a HCCCL
|b HCCCL
|c GEN
|d 2017-03-15
|g 350.00
|o 658.8 C998K
|p c10825
|r 2017-03-15
|w 2017-03-15
|y BK
|x Data entered by Susmita Chanda
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_C998K
|7 0
|9 5870
|a HCCCL
|b HCCCL
|c GEN
|d 2017-03-15
|g 350.00
|o 658.8 C998K
|p c10824
|r 2017-03-15
|w 2017-03-15
|y BK
|x Data entered by Susmita Chanda
|
WebLibNet
