Table of Contents: Marketing Management

Bibliographic Details
Main Author:	Czinkota, Michael R.
Other Authors:	Kotabe, Masaaki
Format:	Book
Language:	English
Published:	New Delhi Vikas Publishing House Pvt. Ltd. 2002
Edition:	2nd ed
Subjects:	Management Marketing Management

Table of Contents:

Ch 1: An overview of Marketing Ch 2: Marketing Planning Ch 3: Understanding the Environment and the Competition Ch 4: Understanding the Buyer Ch 5: Marketing Research and Information Ch 6: Estimating the Market Demand Ch 7: Market Segmentation, Positioning, and Branding Ch 8: Product and Service Decision Ch 9: New Products Ch 10:Pricing Decision Ch 11:Distribution And Supply Chain Management Ch 12:Designing Effective Promotion and Advertising Strategies Ch 13:Direct Marketing, Sales Promotion, and Public Relations Ch 14:Selling and Sales Management Ch 15:The Future of Marketing Case Studies