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|a HCCL
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|a 658.8
|b GAM
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| 100 |
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|a Gandhi, J.C.
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| 245 |
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|a Marketing
|b A Managerial Introduction
|c by J.C.Gandhi
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| 260 |
|
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|a New Delhi
|b Tata McGraw-Hill Publishing Company Limited
|c 1991
|
| 300 |
|
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|a xix, 496p.
|b 24cm.
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| 500 |
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|a Includes Indexes.
|
| 505 |
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|a 1. Marketing: An Introduction 2. Marketing and Economic Development 3. Indian Market and Environment 4. Consumer Behaviour 5. Marketing Research 6. Product: Planning and Life Cycle 7. Product: Market Integration- Product and Brand Strategies 8. Pricing 9. Personal Selling 10. Advertising 11. Channels of Distribution 12. Physical Distribution 13. Marketing Organisation 14. Planning and Control of Marketing Operations 15.Marketing Legislation
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| 650 |
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|a Management
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| 650 |
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|a Marketing
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.1293
|d 1293
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| 998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1293
|d 1293
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|c 1293
|d 1293
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WebLibNet
