Table of Contents: Marketing

Bibliographic Details
Main Author:	Gandhi, J.C.
Format:	Book
Language:	English
Published:	New Delhi Tata McGraw-Hill Publishing Company Limited 1991
Subjects:	Management Marketing

Table of Contents:

1. Marketing: An Introduction 2. Marketing and Economic Development 3. Indian Market and Environment 4. Consumer Behaviour 5. Marketing Research 6. Product: Planning and Life Cycle 7. Product: Market Integration- Product and Brand Strategies 8. Pricing 9. Personal Selling 10. Advertising 11. Channels of Distribution 12. Physical Distribution 13. Marketing Organisation 14. Planning and Control of Marketing Operations 15.Marketing Legislation