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Strategic Brand Management Building, Measuring, and Managing Brand Equity
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
PHI Learning Private Limited
2008
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| Edition: | 3rd ed |
| Subjects: |
| Item Description: | Includes Epilogue, Credits and Indexes |
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| Physical Description: | xxi, 682p. 25.5 cm. |
| ISBN: | 9788120335400 |