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Brand positioning
Holdings
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Brand positioning strategies for competitive advantage
Bibliographic Details
Main Author:
Sengupta, Subroto
Format:
Book
Language:
English
Published:
New Delhi
McGraw Hill Education (India) Private Limited
2005
Edition:
2nd ed
Subjects:
MARKETING
MANAGEMENT
BRAND MANAGEMENT
BRAND EQUITY
Holdings
Description
Table of Contents
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Call Number:
658.827 SEB
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