Description: Brand positioning

Bibliographic Details
Main Author:	Sengupta, Subroto
Format:	Book
Language:	English
Published:	New Delhi McGraw Hill Education (India) Private Limited 2005
Edition:	2nd ed
Subjects:	MARKETING MANAGEMENT BRAND MANAGEMENT BRAND EQUITY

Description
Item Description:	Includes Epilogue, Credits and Indexes
Physical Description:	xxi, 682p. 25.5 cm.
ISBN:	9780070581593 0070581592